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Don't read this aloud in your head. Drat, failed

Don't read this aloud in your head. Drat, failed

作者:雷痃泪  时间:2019-02-28 06:01:01  人气:

“DON’T think about green jelly.” Struggling to get the thought of a wobbling green blob out of your head? You’re not alone. Our stream of consciousness turns out to be easily swayed by external influences. Your inner thoughts may often seem whimsical and isolated, but they’re not – something the advertising industry knows all too well. But how many unintended thoughts can you plant in someone’s mind at once? To investigate, Ezequiel Morsella at San Francisco State University and his colleagues showed volunteers a series of 52 black-and-white images of familiar objects. Beforehand, volunteers were asked not to think of the name of the object, nor count how many letters the word had. If they failed, they were told to hit a specified key. On average, 73 per cent of volunteers said the word in their head, 33 per cent counted its letters and 30 per cent did both (Consciousness and Cognition, doi.org/zx9). “We are predicting and controlling not one, but a sequence of thoughts, and each one stems from a very distinct and high-level process,” says Morsella. “We’re beginning to realise that conscious processes are a lot more like reflexes.” This article appeared in print under the headline “Are you reading this aloud in your head?” More on these topics: